Mustard Said He Yelled His Name While Walking: 'I Forgot I Was Me'

DJ Mustard's name has the streets ringing, and now he's hopping on the viral "tv off" trend.

On Friday, Kendrick Lamar spontaneously dropped his sixth album GNX, which features the Mustard co-produced "tv off" and "hey now." On "tv off," Lamar aggressively yells "Mustard!" which instantly became a viral meme among social media users and select brands.

Mustard's been keeping track of the meme on X, including responding "Amen" to a pastor who used the line during a recent sermon. But on Wednesday, the producer, real name Dijon McFarlane, made a post about calling out his own name while taking a leisurely stroll.

"I just walked down the street and yelled my own name i forgot i was me," McFarlane wrote.

GNX-themed jokes were made in response, with one person writing, "Somebody gotta do it," while another wrote, "In New Orleans with the etiquette of LA."

TMeanwhile, Lizzo and RDC World member Mark Phillips have both referenced the "tv off" line. Last weekend, Phillips and his fellow Texas content creators posted a skit reenacting the "tv off" studio session.

In May, Mustard and Kendrick dropped their first collaboration, "Not Like Us," which debuted at No. 1 on the Billboard Hot 100. The duo celebrated together during Kendrick's five-time performance of the song during his "Pop Out" Juneteenth concert in Los Angeles.

Mustard discussed his thoughts on GNX and "tv off" with Billboard following the album's release, including debating whether "Mustard!" should be his new tag to replace "Mustard on the beat, hoe," famously said by YG.

"That shit was elite. So fire. Like, is that a new tag?" he told the publication. “I can’t wait to perform that song and just hear people just saying that ‘cause everybody’s going to say that like crazy."