Blade Brown, Dre London Launch Don Londrés Tequila At Selfridges
Blade Brown has officially joined the liquor industry. The South London road rap legend has teamed up with Post Malone’s manager and avid entrepreneur, Dre London (also from South London) to bring Don Londrés to the world—a premium tequila brand conceptualised in 2020, just before Covid, which is today getting its official launch at Selfridges stores UK-wide, and via the Don Londrés website.
Francisco González—a master distiller whose family has pioneered premium tequila production since 1905 in Mexico—is also a partner in Don Londrés, helping to give the brand even more authenticity, both in taste and in heritage. Dre and Blade’s vision for Don Londrés is deeply personal, rooted in their journey as self-made entrepreneurs who defied expectations.
“Tequila is about moments—celebrations, triumphs, and connections,” says Blade. “It’s about the underdog spirit, the hustle, and staying true to who you are. That’s very much mine and Dre’s life story, and now it’s our tequila’s story with Don Londrés.” Dre says that, for him, “creating Don Londrés was like producing an album. It’s about blending the right elements, respecting the craft, and delivering something unforgettable. Whether it’s music or tequila, it’s all about authenticity and the connection you create with your audience. And Don Londrés represents that; heritage meets the grind.”
Francisco adds: “Our family’s tradition of tequila-making spans generations. With Don Londrés, we honour this legacy by crafting a spirit that reflects our commitment to quality and authenticity. We are excited to share this with the discerning palates of the UK.”
Don Londrés Tequila—which is distilled in Atotonilco el Alto, Jalisco, Mexico, and is crafted from 100% blue agave, ensuring an additive-free experience with no added sugars—is available now at Selfridges stores across the country, and via the official brand website.
In other Blade Brown news: check out his latest single, “16 Summers”, after the jump.
