Drake Raps 'This Sh*t Is Personal to Us' in Newly Surfaced Freestyle

Drake isn't wasting any time in 2025.

Friday, Conductor Williams shared footage of a seemingly new freestyle from the 6 God. Its release comes as fans await word on a previously announced joint album with PARTYNEXTDOOR, as well as after last year's historic back-and-forth with Kendrick Lamar.

Within minutes, Conductor's IG post directing fans to the video had been removed. It was also not immediately clear when the footage itself was recorded. As of this writing, Drake himself had not shared the freestyle.

“The world fell in love with the gimmicks/Even my brothers got tickets,” he raps at one point in the clip. “Seemed like they loved every minute/Just know this shit is personal to us and it wasn’t just business.”

Elsewhere, Drake ponders issues of loyalty (it “wasn’t a given”), imagines a “body double” being covered in dirt, and asserts that he doesn’t “give a fuck about you snakes or these other musicians.” He also imagines a collective crashing out, referencing an unnamed individual who “pulled a rabbit out the hat” before tucking in a playful nod to his own Nothing Was the Same album.

“Nothing was the same with all you bitches and nothing’s forgiven,” he raps.

Drake’s most recent solo studio effort, 2023’s For All the Dogs, boasted Conductor Williams production on the track “8AM in Charlotte,” the latest entry in the OVO Sound co-founder’s timestamp series. Conductor was recruited again for the Scary Hours Edition cut “Stories About My Brother.”

Kendrick’s Drake-dissing “Not Like Us,” which is up for several possible Grammys at next month’s ceremony, is at the center of a pair of pre-action petitions filed by Drake’s legal team late last year. As for that PND album, Drake most recently mentioned it on a holiday stream with Adin Ross during which he also likened the current state of rap at large to “a weird NBA season.”