'It Is What It Is' Mocks Elliott Wilson After His Cam'ron Criticism

"Why is he a sports journalist? Because he has an opinion?” Wilson recently said of Cam.

January 2, 2025

Whoever’s running the official Instagram account for It Is What It Is didn’t take kindly to some recent remarks made by music journalist Elliott Wilson.

As you may have seen, Wilson was discussing the current state of media at large during a recent episode of Rory and Mal’s podcast when he specifically mentioned It Is What It Is co-host Cam’ron as an example of an aspect he’s especially not fond of, namely artists making a move into a space to which he’s dedicated his entire life.

“Everybody’s media. … Cam’ron running around like he’s Stephen A. Smith,” Wilson said, later asking aloud, “Why is he a sports journalist? Because he has an opinion?”

As Wilson argued, some are entering the field “off celebrity” alone.

“I don’t like that shit. … It’s reality. I don’t like it,” he said, as seen in the video above.

Later, he emphasized what he argues is his superiority in the field when compared with those newer to it.

“I know I’m better at it. It’s me. It’s my life,” he said, adding that he could “prove it.”

Shortly after footage of this moment started making the rounds on social media, the It Is What It Is IG account dedicated several updates to Wilson, including one in which he was referred to as “a bonafide hater.” In the same post, a clip from Belly was included.

“You washed and nobody is checking for you,” the caption read.

The Wilson-focused updates continued after that, with an edited version of a scene from the Will Smith-starring Pursuit of Happyness at one point making an appearance. Later, in response to an apparent comment from Wilson stating that they had “won,” the It Is What It Is team rejected this proverbial white flag, like so: “It’s over when we say it’s over and we’ve been winning and already won.”

Host Treasure Wilson also weighed in on X.

Wilson came in at No. 5 on the 2024 edition of Complex’s hip-hop media power ranking, marking a leap of three positions from the prior year’s rundown. That same year, the The Source and XXL alum was announced to be taking an editorial director position for Uproxx, HipHopDX, and Dime Magazine.