Tyler, the Creator's New Album Dropping on a Monday After His Prior Criticism of Fridays as Industry Standard

The emphasis society places on Fridays, one could rather easily argue, is unwarranted. Sure, it’s the end of the traditional work week—yada, yada, yada—but the very underscoring of that idea makes many Fridays an overstuffed affair. But deeper than that, as Tyler, the Creator said just under a year ago in a conversation with Nardwuar, is that attaching works of art to weekend energy ends up promoting “passive listening” more than anything else.

Surely that’s a key part of the strategy behind Tyler’s upcoming Chromakopia album, out Oct. 28. As any calendar will tell you, that’s a Monday, not the industry standard of Friday. While Tuesdays were once the standard album drop day, that changed in 2015, with piracy concerns said to have inspired the decision at the time.

Oct. 28 is also Frank Ocean's birthday, which may or may not be a coincidence.

"I think we should put music out again on Tuesdays instead of Fridays, for some reasons," Tyler told Nardwuar last November. "What do y’all think? My reasoning is, I know people think because of the weekend they can listen to stuff and the streams go up. And the streaming people are like, 'Oh, the streams go up on the weekend!' But I think it’s a lot of passive listening, at parties or people get the time to go to the gym, so they’re not really listening."

In fact, per Tyler, dumping new music onto streamers at midnight is “disrespectful” to the hard work behind an artist’s intended listening experience.

"To work on an album for so long and put so much energy into it and for it to be released at midnight...just seems so disrespectful," Tyler said.

In the same interview, as fans will recall, Tyler also lamented the state of interviews, arguing that there aren’t as many spaces for artists to discuss what they actually want to, i.e. the art itself. Instead, per Tyler, we have artists “fucking deepthroating hot wings for an hour.”

Earthgang is doing something similar with their album Perfect Fantasy, which will be out on Oct. 29.

Chromakopia will arrive three years after Call Me If You Get Lost, which netted Tyler his second Best Rap Album win at the Grammys.