Duke Dennis Defends AMPs Tone Target Deal Amidst Backlash: ‘You Stupid Muthaf*cka'

Duke Dennis has defended AMP Collective’s personal care and skincare brand, Tone, which is now being stocked at Target — much to the disgust of many.

Tone's arrival at Target coincides with the department store's recent decision to roll back its diversity, equity, and inclusion initiatives, which is possibly why people are upset with the Black-owned brand.

Dennis, one of the creators of Tone, spoke on the controversy surrounding the skincare product in a stream, responding to the people who are "mad."

"They being hypocrites," he said. "They are lying, aight? If they had a product and Target wanted them to put it in Target, they would do that because it’s what’s best for business. Shout-out to Target for putting Tone in Target, but that’s not where it stops. We want Tone in Walmart, CVS, Walgreens, gas stations — all around the world."

He continued: "If you actually are an entrepreneur and you own a business, and if you didn’t, that would be bad for business, you stupid muthafucka. What the fuck? Like, bro, no cap, they are lying, though.

"That’s the crazy part. The same people who got something to say, you telling me that if you had your product and Target was like, 'Aye, can we please put your product in our store?' You would say, 'No?' Shut the fuck up, that’s what I’m talking ‘bout."

Tone, which debuted on Target shelves this month, hyped up the arrival on IG, sharing a video that shows Kai Cenat meeting a bunch of fans at a Target and showing off the brand’s products, which include a body wash, deodorant, body lotion, cologne, and lip balm. Later, Cenat’s seen taking photos and autographing brand products outside the store.

People began boycotting Target at the top of the year, when the company announced that it would be ending its DEI initiatives this year, per USA Today. Target also revealed it was ending its Racial Equity Action and Change (REACH) initiatives, for which it promised to invest more than $2 million in Black-owned businesses by the end of 2025.

Target isn’t the only corporation that has backtracked its DEI programs. Walmart, Amazon and Meta have also done the same.

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