Hulu’s ‘Deli Boys’ Take Their ABC Deli on The Road

Hulu’s new series Deli Boys takes viewers to Philadelphia where two pampered Pakistani American brothers, Mir and Raj, take over their father’s deli after his death only to learn their beloved Baba had another…ahem “job.”

When their convenience store-magnate father suddenly dies, Mir and Raj lose everything and are forced to reckon with their Baba’s secret life as a crime boss and attempt to take up his mantle in the underworld.

Yikes.

Ahead of its series premiere, Hulu is bringing the ABC Deli to life with a traveling deli truck inspired by the show’s convenience store. From Feb 26 - March 16th, the ABC Deli truck will make stops in New York City, Austin, Texas and Chicago, Illinois. Fans can explore the truck, try free custom Deli Boys-themed drinks and snacks, snap a few pics and maybe even receive some special giveaways (while supplies last.)

This isn’t your average convenience store on wheels. The ABC Deli truck will encapsulate Mir and Raj’s beloved mini-market. Everything from the cracked tile flooring that has either spilled ketchup (or is that blood?) to the flickering neon lights and the pickle jars on the weather-beaten shelves. The ABC Deli is meant to give fans a taste of what’s to come in Season One.

Deli Boys premieres Thursday, March 6, on Hulu, but in the meantime, check out the ABC Deli stops below.

• NYC:
  • Stop 1: Union Square | Broadway & 17th (Pedestrian Plaza)
    • 11:00 am - 3:00 pm
  • Stop 2: Madison Square Garden | W 33rd & 7th Ave
    • 5:30 pm - 7:30 pm
• Austin: Saturday, March 8 & Sunday, March 9
  • SXSW (Congress Ave)
    • 12pm – 6pm
• Chicago: Sunday, March 16
  • Pioneer Court (River Dying Weekend for St. Patty’s Day)
    • 11am – 5pm