Why a Yahoo Acquisition Spells Trouble for Tumblr

If Yahoo acquires Tumblr that would make CEO David Karp a very rich man. But it might also spell the end of his company, argues Tumblr blogger oldandnewfirm.

The Internet search giant hopes Tumblr can make it cool again, as Karp's company caters to 18 to 24-year-olds. But Yahoo's track record for acquiring companies, sunsetting them and/or taking what made them great in the first place and complicating it with passwords and ads might turn users off.

[via The Daily Dot]