Netflix Wants People to Stop Participating in the 'Bird Box' Challenge

Netflix released a statement in response to the rise of the 'Bird Box' challenge, urging people to not participate in the latest craze.

January 3, 2019
Vivien Lyra Blair, Sandra Bullock, Julian Edwards in Netflix's 'Bird Box'
Image via Netflix/Saeed Adyani
Netflix

Netflix is urging everyone to not partake in the Bird Box challenge, which has people attempting various tasks—ranging from harmless to dangerous—while blindfolded. The streaming service's hit movie is centered around leads who wear blindfolds in order to avoid an entity who guarantees death once seen. In other words, they do it for survival, not Twitter.

Some people have put their own fairly innocuous twist on this latest craze.

Others have been downright deadly.

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We had such a good thing with the Bird Box memes. We should've left it at that.