Barbie and Bratz Celebrate 'Clueless' 30th Anniversary With New Doll Lines

A collaboration between Mattel and Paramount was announced on Thursday, July 10, to celebrate the 30th anniversary of the 1995 film Clueless.

Mattel has unveiled two new Barbie dolls styled after fashion icons Cher Horowitz and Dionne Davenport from the cult classic. The dolls wear two beloved outfits from Clueless: Cher is dressed in her classic yellow plaid set, while Dionne rocks her black-and-white look and iconic patent leather hat.

The new dolls are priced at $60 on Mattel's website.

The film's 30th anniversary also includes other Mattel collaborations with Paramount on Clueless-themed merch. Fans of the 90s teen flick can get their hands on a Clueless-themed UNO deck, a Polly Pocket x Clueless 30th anniversary compact set, Cher and Dionne outfits for American Girl dolls, and a Little People Collector figure set.

Another classic doll brand is also getting in on the Clueless anniversary action. MGA Entertainment is giving their Bratz Dolls the Clueless treatment with dolls inspired by Cher, Dionne, and Amber Mariens. Collectors of Bratz and Clueless devotees will be able to grab the Cher doll beginning on July 17. The Amber and Dionne dolls will drop on July 24 and 31, respectively.

"Bratz has always been about turning up the volume on self-expression and Clueless showed an entire generation that fashion isn’t just what you wear, it’s who you are,” said Jasmin Larian-Hekmat, Bratz Creative Director in a Friday, July 11 press release.

One of the original sleeper successes, Clueless came out in theaters on July 19, 1995. It stars Alicia Silverstone as Cher, a wealthy Beverly Hills high schooler, as she navigates her social life with co-stars Stacey Dash, Brittany Murphy, and Paul Rudd.