Mattel Apologizes for Accidentally Linking to Porn Site on Packaging of ‘Wicked’ Dolls

Parents were in for a nasty surprise when they followed the link on the back of Mattel’s new dolls for the movie Wicked.

The link should have gone to a promotional website for the upcoming film—but it actually directed customers to a porn site instead of the film's official site.

The problem seemed isolated to just the Wicked dolls and not other merchandise for the movie. One user who uploaded the screenshot of the doll box confirmed that neither the Lego nor Betty Crocker Wicked collaborations had the same issue.

Of course, social media is having fun with this mix-up, from people claiming to now want to buy one of the dolls to others anticipating what will happen to the person responsible for the flub.

Mattel caught wind of the error and issued a statement apologizing for the mishap.

"We deeply regret this unfortunate error and are taking immediate action to remedy this," Mattel said in a statement. "Parents are advised that the misprinted, incorrect website is not appropriate for children. Consumers who already have the product are advised to discard the product packaging or obscure the link and may contact Mattel Customer Service for further information."

But as evidenced by the tweets below, the damage was done.

Wicked hits theaters on Nov. 22. Last month, Cynthia Erivo, who plays Elphaba in the upcoming film, went viral for slamming a fan-edited image of a promotional image for the movie by adding shadows over the star’s eyes and putting red lipstick on her lips.

“This is the wildest, most offensive thing I have seen, equal to that awful Ai of us fighting, equal to people posing the question ‘is your ***** green,’” Erivo wrote on her Instagram Story at the time. “None of this is funny. None of it is cute. It degrades me. It degrades us.”

“The original poster is an ILLUSTRATION. I am a real life human being, who chose to look right down the barrel of the camera to you, the viewer ... because, without words we communicate with our eyes,” she continued. “Our poster is an homage not an imitation, to edit my face and hide my eyes is to erase me. And that is just deeply hurtful.”