The Ultraboost That adidas Needed

Making its debut in 2013, the adidas Ultraboost has revitalized the brand in the eyes of hypebeasts and sneakerheads alike. In that very same year, the company began its relationship with rapper Kanye West, further adding cache to the Three Stripes as the company looked to gain ground in the North American market. Our very own Pierce Simpson breaks down each Ultraboost iteration since it dropped about five years ago.