Nike Swaps Its Branding for the 'Blue Hero' Air Max 97

Continuing to remix the branding on popular Nike models, the Air Max 97 is the latest to receive the treatment featuring a 'Blue Hero' colorway releasing soon.

September 22, 2018

nike air max 97 premium blue hero 2 white black 312834 401

Image via Noir Fonce

Nike will continue its recent trend of remixing branding on another popular model. Thanks to European retailer NoirFonce, we have an early look at a brand new variation for the Air Max 97.

Dubbed "Blue Hero," the model sports a bright blue leather and nylon upper, with a black Nike branding, replacing the Swoosh on the lateral and medial sides. Additional details include a mini Swoosh logo on the toe and a unique Air Max strip down the lacing system that continues along the heel.

Retailing at $160, expect the Nike Air Max 97 Premium "Blue Hero" to arrive at select Nike retailers on Monday, Nov. 19, 2018.

Nike Air Max 97 Premium "Blue Hero"
Release Date: 11/19/18
Color: Blue Hero/White-Black-Varsity Red
Style #: 312834-401
Price: $160