Concepts' New Balance 740 Collab Releases This Week

Longtime collaborators Concepts and New Balance have a new project in the works. After reimagining its classic "Seal" 999 with the "Hours and Days" 1906 release in August, we are now learning that the two entities will drop a 740 collab soon.

Images shared by @Arab_lincoln on Instagram show an early look at the sneaker boutique and the footwear brand's upcoming 740 colorway. While the inspiration behind the style has yet to be revealed, the sneaker is equipped with a green mesh upper and paired with beige leather overlay panels at the forefoot. The collab also features contrasting orange accents on the tongue and on the "N" logo on the sides, while a tan Abzorb-cushioned midsole sits below.

Despite an early look from @Arab_Lincoln on Instagram, release details for the upcoming Concepts x New Balance 740 have yet to be announced by either of the parties involved.

UPDATE (12/10): Concepts has officially unveiled its "Saignée" New Balance 740 collab on Instagram today. In the post, the retailer confirmed that the sneaker references the process of making the Rosé de Saignée champagne. The sneaker drops on Friday, Dec. 13, exclusively at Cncpts.com and via pick-up at Concepts Boston, New York, and Miami.