Foot Locker Celebrates 50th Anniversary With Multi-Brand Collection
Launching next week.
Foot Locker is celebrating its 50th anniversary this year in the best way it knows how. Today, the global retail chain unveiled an exclusive footwear and apparel collection, dropping soon.
Shown here is Foot Locker's 50th-anniversary range, which consists of sneakers from Adidas, Converse, New Balance, Nike and Puma. Each pair features a simple white and black color scheme paired with gold accents, which references Foot Locker entering its "golden era." The silhouettes include the Nike Air Force 1 Low and Air Max Plus, the Adidas Superstar, the New Balance 550, the Converse Weapon OX, and the Puma MB.01.
In addition to the sneakers, Foot Locker is also releasing an apparel collection with Nike, Adidas, and New Balance.
"As we commemorate this milestone, we’re focused on the future and celebrating our position as the 'Heart of Sneakers,'" president and CEO of Foot Locker, Inc., Mary Dillion, said. "Our deep-rooted connection to sneaker culture and the dedication of our Stripers have fueled our success, and we’re gearing up for the next 50 years. Through our Lace Up Plan, we’re driving sustainable growth by reimagining the in-store and omnichannel experience, strengthening our brand partnerships, and deepening customer engagement."
Foot Locker's 50th-anniversary collection will be available starting on Sept. 9 at Footlocker.com and at Foot Locker stores. Retail pricing for the styles ranges from $30 to $190.
