Luka Doncic's Jordan Luka 4 Releases in April
The Luka 4 will launch alongside the outdoors-focused Luka .77 hoop shoe.
All eyes were on the Crypto.com Arena last night for the first matchup between the Los Angeles Lakers and the Dallas Mavericks since the colossal trade that sent Luka Doncic to the Lakers in exchange for Anthony Davis. For the highly anticipated game, Doncic debuted a new signature shoe with Jordan Brand against his former team.
The shoe, dubbed the Jordan Luka 4, features a low-cut upper and is dressed in a white color scheme with neon green accents. The lateral side has what appears to be stabilizers on the midfoot that extend down to the Cushlon midsole. Doncic's signature logo is stamped on the tongue, while the Jumpman branding is featured on the midsole.
Ahead of the game, Jordan Brand shared a new ad on Instagram that played into Doncic joining the Lakers. The ad showed a portrayal of Doncic swapping his Texas license plate with a Los Angeles one for his Koenigsegg Agera sports car. Doncic and the brand also gave free parking to fans across the arena for yesterday's game.
Doncic finished the game with a triple-double, scoring 19 points, 12 assists, and 15 rebounds in the Lakers win.
At the time of writing, release details for the Luka 4 have not been announced by Jordan Brand. Check back soon for updates.
UPDATE (03/17): Jordan Brand has officially confirmed that the Luka 4 releases on April 8, alongside the new outdoor-focused Luka .77 model designed for kids, at Jordan.com and select retailers.
The upper of the Luka 4 is equipped with Flightwire on the lateral sides for lockdown, while the Cushlon 3.0 midsole features a Nike Zoom Air unit for the first time in Doncic's signature model.
The Luka 4 lineup includes a vibrant "Space Navigator" colorway worn by Doncic last month, a "Bloodline" makeup inspired by iconic Jordan Brand hues, and a "Gone Fishing" iteration celebrating Doncic's affinity for fishing.
According to the brand, the Luka .77 references Doncic's experience of hooping on outside courts in Slovenia as a child. The sneaker features a high-abrasion mesh upper combined with a full-length rubber tooling to handle the demands of playing outdoors.
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