New Balance Is Celebrating ‘Grey Day’ With a Big Lineup of Releases

New Balance has announced its plans to celebrate this year's "Grey Day," a brand-created holiday honoring its signature grey hue through a month-long series of events and sneaker releases.

The celebrations kick off today with the launch of the "Grey Shop" at Newbalance.com and at New Balance stores. The shop includes grey-based iterations of lifestyle and performance shoes, including the 740, 9060, 1000, T500, Fresh Foam X 1080v14, and others.

The releases continue on May 14 with a new grey makeup of the viral 1906 Loafer. Rounding out the drops is the launch of the grey-colored Absorb 2010 and 471 on May 22, the Numeric 933 on May 26, and the iconic 1300JP on May 29.

Readers who are interested in copping the sneakers in the "Grey Day" New Balance lineup can do so now at Newbalance.com.