Nike Announces Multi-Year Partnership With Lego
The deal includes co-branded products that will launch in 2025.
Nike and Lego are entering a new partnership that's designed to leverage both creativity and sports.
The two entities confirmed today that starting in 2025, fans will be able to get their hands on co-branded products that reimagine the unlimited creative opportunities of Lego pieces through the lens of Nike. There will also be releases of special content along with experiences for kids across the globe that will be announced at a later date. The duo has also created a special animation for today's announcement, which appears below.
"At Nike, we believe in the power of sport to move the world forward, and that starts with kids," Cal Dowers, the VP of Global Kids at Nike, said. "We’re committed to creating a more accessible and inclusive future that inspires kids of all ages and abilities to be more active. Together, with the Lego Group, we’re excited to invite all kids into a new vision of sport and creative play."
Prior to this announcement, Lego partnered with Nike's rival brand, Adidas, which featured the release of numerous ZX styles from 2020 into 2021.
