Premium Goods' Nike Air Max 1 Collab Releases This Week

Nike is collaborating with sneaker boutique Premium Goods on the classic Air Max 1, as evidenced by these images.

The upcoming Premium Goods x Nike Air Max 1 collab was spotted on the feet of Corteiz founder Clint419 at the 2025 Paris Fashion Week. The sneaker features a multi-colored upper, with hues including green, blue, red, tan, and silver scattered throughout the various paneling on the upper. Connecting the Premium Goods store in Houston, TX, and Brooklyn, NY, are the years that each store was founded, with ".02" for Brooklyn and ".04" for Houston. The shoe's standout detail is "Premium Goods" embroidered on the heel.

According to House of Heat, two Premium Goods x Nike Air Max 1 colorways are scheduled to land this summer. A follow-up post from Premium Goods suggests a July 18 launch, but full details have yet to be revealed.

UPDATE (07/15): Premium Goods BK has confirmed that its Nike Air Max 1 collab will release on Friday, July 18, exclusively at its flagship store in Brooklyn. The sneaker is limited to 718 pairs, which is a nod to the store's area code. Grab a closer look at the sneaker below.