IShowSpeed to Compete With Sports Legends in New “Speed Goes Pro” YouTube Series

OBB Media and internet phenomenon IShowSpeed have teamed up to launch “Speed Goes Pro,” a high-energy, six-episode YouTube series that places the streamer in head-to-head competition with some of the biggest names in sports. Debuting as the first-ever premium ongoing series on Speed’s channel, the show is produced in collaboration with DICK’S Sporting Goods.

Each episode of “Speed Goes Pro” pits the 2024 Streamer of the Year—boasting over 50 million subscribers—against world-class athletes in challenges drawn from their own sports. While much of the guest list remains under wraps, Tom Brady and Kevin Durant are reportedly set to join Speed for episodes of the series.

"I’ve always said that with real training I could go pro in any sport, and now I get to prove it by competing with some of the GOATs," Speed said. "Learning from legends like Tom Brady and Kevin Durant is amazing, and I’m ready for it all. Huge thanks to the teams at OBB Media and DICK’S Sporting Goods for believing in the vision and helping me turn these challenges into must-watch moments. W’s in the chat!”

Beyond just entertainment, the series marks the start of a multi-year brand ambassador deal between DICK’S Sporting Goods and IShowSpeed. This partnership extends beyond the screen, with plans for content, live events, and fan engagement initiatives.

According to OBB Media founder and CEO Michael D. Ratner, the series redefines how audiences consume episodic content by leveraging Speed’s massive digital presence and community-driven appeal.

“Speed Goes Pro encapsulates everything exciting about how younger audiences are consuming content," Ratner said in a statement provided to Complex. "We are releasing the episodes directly to Speed’s fans on his channel, with the creative built around Speed’s unmatched authenticity and community. We couldn’t be luckier to have DICK’S Sporting Goods as our partner as we redefine how series reach their audiences and disrupt the traditional TV model. The Speed Shopping March Madness campaign was not only a commercial, but a teaser for all that’s to come."

DICK’S Chief Marketing Officer Emily Silver echoed this excitement, pointing to the show's potential to captivate fans across all sports.

“We love the fun that happens when Speed legitimately challenges the most legendary athletes in sports," Silver said. “We anticipate that Speed's fans, and all fans of sport, will come back to the Speed Goes Pro series again and again to see what new twists and athletic feats Speed and these athletes achieve together. Speed Goes Pro is a continuation of the exciting work we did together with Speed and OBB for Speed Shopping – and with this multi-year partnership, we’ll be creating even more ways to engage sports fans everywhere."

Building on the success of their viral “Speed Shopping” campaign during March Madness, which reached over 70 million people, “Speed Goes Pro” aims to push boundaries—and Speed himself.