The World Cup's #AskPitbull Twitter Campaign is a Beautiful Failure

The FIFA World Cup begins Thursday in Brazil, and the tournament’s opening ceremony will include a live performance of its official theme song “We Are One (Ole Ola)." The song’s main performer, Pitbull, took part in an ill-fated Twitter campaign on Tuesday, which encouraged people to hashtag “AskPitbull.” As is convention for these kinds of promotions, #AskPitbull quickly turned into a crowdsourced attack on your mom’s favorite rapper.

Tomorrow night's performance features Jennifer Lopez and Brazilian artist Claudia Leitte. For more on this story, check out the video above.