Chivas Regal Unveils Ferrari F1 Driver Charles Leclerc As New Global Brand Ambassador
Multi-year partnership to launch with unique music event in Melbourne ahead of the first race of the new F1 season.
Luxury Scotch whiskey brand Chivas Regal has just announced Charles Leclerc—Ferrari F1 driver and eight-time Grand Prix-winner—as their new Global Brand Ambassador.
Aiming to celebrate “the achievement of personal goals and creativity” and “commitment to excellence”, the multi-year partnership will explore and bring to life Leclerc’s passions away from the track. With Leclerc being a self-taught pianist and composer, the first will focus on music and will take the form of a one-night-only pop-up piano bar called Leclerc’s in Melbourne, Australia, on March 11, ahead of the F1 season opener in the city later that week.
The immersive event will give VIP guests and some lucky fans the chance to enjoy a unique evening centred around music and Leclerc’s love for the piano, featuring bespoke Chivas Regal x Charles Leclerc whisky cocktails and a guest appearance from the Monégasque himself.
Building on existing partnerships with the likes of Ferrari, Arsenal and VERSUS, this latest collaboration sees Chivas Regal further establish themselves within modern sports culture.
To keep up to date with the partnership, follow @ChivasRegal on Instagram or visit Chivas.com.
