Soho Streets Lined With Fiats

New York City is THE place for public transportation. Walking on the streets is crazy enough. So what's with all the matching cars in Soho? Parked up in the streets were 20 brand new Fiat 500 Cabrios, each in their unique colors.

The car compnay is attempting to bring some flagrant attention to their new line. But there's more to their marketing plan. To make sure they got enough media exposure, 140 journalists were invited to the city—all-expenses paid.

[via Money.cnn]