Rihanna's Puma Campaign Is Starting to Roll Out

Rihanna has slowly been sharing images from her campaign with Puma over the last couple months, and now it looks like the ads are staring to hit physical locations.

These brand new ads feature RiRi modeling Puma's sportswear options, like a nicely layered sweats and shorts combo, a zip-up, and a pair of Ignite XTs, per the copy. The full ad reads, "Rihanna trains for the stage in the new Ignite XT." There's also an ad on the turnstile that shows Rihanna in a sports bra with the word "Bad" crossed out above "Baddest."

Check out the ads below, and if you want to see them in person, you can head to the 34th St. — Herald Square subway station in NYC.