Lewis Hamilton Launching New +44 Silverstone Collection Ahead of British Grand Prix
Hamilton is debuting his new +44 Silverstone collection days before his home race at the 2025 British Grand Prix.
Sir Lewis Hamilton has revealed a new +44 “Silverstone Collection” ahead of this year’s British Grand Prix. The limited-edition drop will be available online starting July 2 at Plus44.world and Complex Shop, and in person from July 3–6 just outside the Silverstone Circuit.
Inspired by race-day nostalgia and streetwear staples, the 2025 capsule includes hoodies, tees, a varsity crew, and track jacket. For the first time, it also features Roscoe-themed items—Hamilton’s beloved bulldog—including a plush toy, keychain, and a kids tee. Accessories such as scarves, totes, and water bottles round out the collection.
The pop-up shop at the Silverstone GP Racewear store will offer fans a full experience with interactive features and exclusive merch.
Last year, Hamilton thrilled fans with a win at his home track, adding to anticipation for this year’s race weekend. The +44 brand continues to blend fashion with purpose, with a portion of proceeds benefiting Mission 44.
