Bobby Hundreds Lands Creative Position at Disney

The designer has been named vice president of creative for Disney Consumer Products.

March 19, 2025

Designer Bobby Hundreds arrives for the Netflix world premiere of "Always Be My Maybe" at the Regency Village theatre on May 22, 2019 in Westwood, California.

Image via JEAN-BAPTISTE LACROIX/AFP via Getty Images

Bobby Hundreds, co-founder of The Hundreds, has a new gig at Disney.

Following the closing of The Hundreds shop on Fairfax Avenue in Los Angeles last month, Bobby announced on Tuesday his new title as Disney Consumer Product’s vice president of creative of the Americas.

On Instagram, Bobby, born Bobby Kim, posted a headshot of himself holding a classic Mickey Mouse plush toy.

"We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths," he captioned the post, quoting late Disney founder, Walt Disney.

In his new position with Disney Consumer Products, Bobby will lead the licensed and theme park creative teams for the Americas.

In 2003, Bobby co-founded The Hundreds with Ben Shenassafar, also known as Ben Hundreds, and spent over two decades uplifting streetwear and casual apparel. Bobby is the author of best-selling books This Is Not a T-Shirt and NFTs Are a Scam / NFTs Are the Future.