Kim Kardashian’s SKIMS Launches Bra With Fake Nipple Piercings

The new SKIMS push-up bra has the look of nipple piercings without the pain.

The intimates and loungewear brand, co-founded by Kim Kardashian, will release a three-color collection of The Ultimate Pierced Nipple Push-Up Bra on Thursday (May 22), retailed at $74. In shades Clay, Sienna and Onyx, the bra pulls its design from the original Nipple Push-Up Bra, but includes built-in faux nipple 'barbells,' which are removable.

"Our sexiest bra gets even hotter with a faux nipple piercing design so you can get the ‘Ooo’ without the ouch!" the brand captioned a new commercial spot for the bra.

The nipple bra has been a hit in the Kardashian family, getting approval from Khloé Kardashian on The Kardashians last year. Last April, Kim Kardashian appeared on the Jimmy Kimmel Show, where she detailed that the best-selling bra was modeled after her and have been a staple item for breast cancer survivors.

"The whole thing. It's a pad with a nipple on it, so if you wanted to feel nippy," Kardashian told Kimmel about the OG nipple bra, which was released in 2023.