Tay Keith’s Drumatized Label Partners With Memphis Grizzles for Exclusive Merch Collection

Tay Keith and his record label Drumatized, which includes manager and co-founder Cambrian Strong and stylist and creative director Tyland Jackson, have partnered with the Memphis Grizzlies for the latest installment of the NBA team's 191 Collabs.

The limited-edition and one-time collection will be unveiled on Saturday (Feb. 8), when the Grizzlies face off against the Oklahoma City Thunder in a home game. The ongoing 191 Collabs spotlights local Memphis designers each season, and for the Drumatized collection, Jackson is behind the vintage-inspired collection. The merch consists of Drumatized x Grizzlies tees, snapback hats, zip-up hoodies, warm-up jackets, and pants, with clothing ranging from $44.99-$119.99.

Each collaboration is a limited-edition, one-time release that can be purchased in the FedExForum team store while supplies last.

"This partnership was very organic for us. We are all Memphis grown creatives," said Jackson in a press release. "To put my stamp on the Grizzlies legacy through design was an unmatched experience. Like my favorite Jean-Michel Basquiat quote: 'I don’t think about art when I’m working. I try to think about life.'"

191 Collabs debuted with three collaborations in the 2022-2023 NBA season, followed by seven collaborations last year.

Keith, who hails from Memphis, has produced for Travis Scott, Sexyy Red, Yo Gotti and more. Keith is Grammy-nominated and has won two BMI Awards.