A Brief Theory on How Kanye West and Yeezy Season 1 Will Democratize Fashion, Even at Those Insane Prices

shopping the Kanye West x adidas Yeezy Season 1 collection is that it is very, very, very expensive. There's no doubt that the primary backlash to this first drop will mainly be people complaining about what are, objectively, high prices.

Kanye is privy to how this game works, and knows these monoliths are going to absolutely yank his shit. But here's the thing: he's always wanted to offer his vision at mass market price points, which most people can afford in an effort to step up their aesthetics. He's said before that "My end goal 10 years from now would be to have everything at a Zara level."

Of course, simply partnering with a place like Zara and Target on product that merges his vision with global resources would probably result in outerwear that clocks in under $4,000. But if Yeezy pulled a Lauren Conrad and worked with Kohl's, or took a page out of his wife's playbook and partnered with Sears, the devastating blow to the collective cachet, not to mention a serious dip in quality, would probably sink the project off the rip. Partnering with adidas made sense for numerous reasons, but who knows? Since it looks like adidas isn't as involved with Season 2, maybe Ye's options are open to create a new deal that allows for a holy trifecta of scaling up in quantity, retaining the quality of Season 1, and lowering prices.