Billionaire Boys Club EU Partners With Brent Faiyaz’s NUWO On Camo-Inspired Collection
Debuted at Paris Fashion Week, the collab is finally here.
Casting their eye to the Fall/Winter 2024 season, Billionaire Boys Club EU has partnered with Brent Faiyaz’s NUWO fashion enterprise for a new camo-focused capsule.
The collab originally started life as a small-scale range for Faiyaz and his team (which includes “Million Dollar Baby” hitmaker Tommy Richman) to take on tour. A run of limited edition tees followed and BBC’s Creative Director, Ross Westland, and Faiyaz decided to expand the collaboration and create a full capsule together.
Focusing on the outdoors and with a heavy camo presence, Westland was reportedly inspired by skater Carlisle Aikens, who also happens to be a big BBC fan. The two brands’ logos are combined on a series of tees, giving the iconic spaceman helmet and NUWO’s bold lettering equal billing. A zip-up hoodie emblazoned with rounded camo is already proving to be the star of the capsule but the dual-logo tees, camo cargo shorts, and trucker caps are likely to fly off the shelves just as fast.
Take a look at the full collection below.
