Pharrell and Adidas Originals Unveil New Winter Premium Basics Collection

The winter edition of Pharrell Williams and adidas Originals’ Premium Basics collection has been unveiled ahead of its worldwide launch later this week.

The collaborative Winter Premium Basics Collection focuses on an assortment of reimagined basics and is complemented by the release of three new colorways of the adilette 2.0 sandals. Apparel highlights from the collection (which characteristically boasts a gender-neutral approach to sizing) include crew tops, sweats, hoodies, and more.

To capture the collection in a fitting fashion, Pharrell and company tapped Scheltens & Abbenes for a special photo campaign, as well as photographer Grace Ahlbom and stylist Zara Mirkin for the official lookbook.

Below, get a closer look at what to expect ahead of the collection’s launch on Dec. 23 via this link and in select stores.

Pharrell, who will soon be heard as part of the assembled cast behind BAPE founder Nigo’s upcoming I Know Nigoalbum, recently expanded the lineup for his Humanrace brand with the launch of a range of body bars. When rolling out the body bars, Pharrell provided fans with some insight into his daily ritual, which includes a 30-minute “super hot bath” first thing in the morning.