7-Eleven to Revamp U.S. Offerings With Japan-Inspired Menu Items

Big changes are on the way to your nearest 7-Eleven store inspired by the chain’s overseas locations.

The company is set to expand its U.S. stores to offer a wide range of unique and appealing food items, similar to those found in its Japanese convenience stores, also known as “konbini,” TODAY reports.

While Americans might associate their local 7-Eleven stores with Big Gulps, Big Bite hot dogs, and other convenience items like cigarettes, their Japanese counterparts are famous for their diverse and high-quality food options.

The company, which became fully owned by Tokyo-based Seven & I Holdings in 2005, announced that it will introduce regionally focused foods, such as onigiri (rice balls) and egg sandwiches, to the U.S. market.

“We are constantly evolving the fresh food assortment in our stores, tailoring the offerings at each location to meet the needs and preferences of local customers,” a 7-Eleven spokesperson told TODAY.

“Our team draws inspiration from around the world to introduce new items like Mangonada donuts with Tajin, barbecue pork sliders, chicken curry bowls and everything breakfast sandwiches that can be found at select 7-Eleven, Speedway and Stripes stores across the country,” they added.

Some of the new offerings—including chicken teriyaki rice balls, miso ramen, and sweet chili crisp wings—are available now at select locations in the U.S.

“We believe that we need to change our business model from one that relies on gasoline and cigarettes to one in which customers choose us based on our products,” said CEO of Seven & I Holdings Ryuichi Isaka to Bloomberg. “The key to this change is fresh food.”

According to Japan Guide, more than 50,000 konbini locations can be found across Japan and are highly competitive, with major players like 7-Eleven, Family Mart, and Lawson continuing to innovate with their offerings including a wide variety of goods, including meals, snacks, sweets, hot foods, beverages, both hold and cold, including alcohol.

Beyond stocking everyday essentials like body care products and cosmetics, Japanese konbinis provide kiosks for purchasing event tickets, bill payment services, copy machines, ATMs, delivery drop-off and pick-up, free Wi-Fi, and more.