Arizona Iced Tea Shades Southwest Airlines After Changing Free Checked Bag Policy: ‘Still 99 Cents'

With Southwest Airlines introducing new fees, AriZona Iced Tea wants you to know they’re keeping their prices grounded.

After 54 years, the airline announced its reversing their “bags fly free” benefit for most passengers beginning on May 28, according to CBS News. Prices for checked bags have yet to be announced but are said to be “competitive” with other carriers.

Ariona Iced Tea, which introduced their 99-cent cans of teas in 1992, caught wind of Southwest’s price hikes and fired off a post on their official X account in response to the matter.

“still 99 cents,” wrote AriZona along with a photo of a 22 ounce can of their Green Tea.

The airline, whose X account is mostly dedicated to responding to inquiries from their passengers, has yet to respond.

Unsurprisingly, this isn’t the first time AriZona has made a similar joke at the expense of another major brand.

The beverage company shared a similar tweet in January after Netflix announced its third price hike in four years—bringing their ad-supported tier to $7.99 and Premium tier to $24.99. 

In an interview with TODAY last June, AriZona Beverage Company founder Don Vultaggio explained how they were able to keep their beverages at 99 cents for over 30 years.

"We're successful, we're debt free, we own everything," Vultaggio said. "Why have people who are having a hard time paying their rent pay more for our drink? Maybe it's my little way to give back."

Inc notes that AriZona reduced the size of its 23 ounce can to 22 ounces as part of the company’s cost-preserving measures.

Southwest, which is reportedly under financial pressure from investors, is also rolling out its first basic economy fare, dynamic pricing for frequent flyer points, and made changes to its Rapid Rewards program. 

For bookings made after May 28, the airline’s Rapid Rewards A-List Preferred members and Business Select fare passengers will still be allowed two free checked bags. A-List members, Southwest credit card holders, and select customers will still get one.

Check out some of the reactions to Southwest's baggage policy change.