Taylor Swift Files Multiple Trademarks Ahead of ‘The Life of a Showgirl’ Album

Taylor Swift is kicking off her new era with a string of trademark filings.

Hours before revealing her new album, The Life of a Showgirl, the 35-year-old pop star’s company, TAS Rights Management LLC, filed to secure the acronym “TLOAS” for a variety of goods, including music recordings, instruments, jewelry, candles, apparel, cell phone accessories and more.

According to the trademark filing, as reviewed by Complex, some of the more unexpected items in Swift’s request include incense burners, wireless speakers, inflatable toys, puzzle board games, paint brushes, shoe laces, Christmas tree skirts, bean bags, and tons more.

The move isn’t out of the ordinary for Swift, who has filed similar trademarks for her previous albums, and this doesn't necessarily mean every single one of these items will actually be manufactured.

Details about Showgirl, which marks Swift’s twelfth studio album, are still under wraps for now.

However, fans have already begun decoding easter eggs about the LP by pointing out that her latest Spotify playlist features songs produced by Max Martin and Shellback, implying their involvement in the upcoming album.

Swift officially announced the album with a countdown on her website on Monday (Aug. 11), which expired at 12:12 a.m. the following day.

She is set to discuss the album further in an upcoming episode of the New Heights podcast co-hosted by Travis and Jason Kelce. An advance teaser of the episode saw Swift revealing the album to an unsuspecting Jason along with a blurred-out album cover.

Swift’s episode of New Heights drops on Wednesday, August 13 at 7 p.m. ET.

The Life of a Showgirl is expected to be released this year.