50 Cent Teams Up With Lionsgate to Launch Ad-Supported Channel
Titled 50 Cent Action, the channel will offer free access to Lionsgate content including 'Power.'
50 Cent is teaming up with Lionsgate to launch a new free ad-supported channel.
Per The Hollywood Reporter, the entertainment company has inked a deal with the rapper and television producer to launch 50 Cent Action, which will offer free ad-supported access to a range of action-oriented content from the Lionsgate library. The 50 Cent-produced Power series, The Expendables, The Hitman's Bodyguard, and Rambo will be among the types of content offered on 50 Cent Action. It will also feature various movies in which Fif starred.
"50 Cent’s movies and television series are synonymous with non-stop action, and we’re thrilled to extend our longstanding partnership into the FAST space," said Jim Packer, Lionsgate president of worldwide television distribution. 50 Cent's companies G-Unit Film and Television and G-Unit Studios are partnering with Lionsgate on the project.
"This channel will bring diverse, action-packed content to audiences everywhere, reflecting my passion for storytelling and providing a platform for fresh, dynamic voices," added 50 Cent. "I look forward to working closely with all the FAST platforms to make this a successful channel."
In his recent cover story with The Hollywood Reporter, he added that 50 Cent Action will boast a "huge library" of action movies.
"There’s going to be new content in there, but I got access to a huge library of action films. It’s got to be premium. I don’t want to see me like I see my people on Tubi," he shared. "I’ll make sure the quality of everything is there. The platform has to be able to fit my original material. So you’ll see the Power series—those universes will be there. BMF now has spinoff shows coming. Give me one year and I’ll be ranked the highest FAST channel."
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In that same interview, 50 Cent opened up about his past feuds with rappers including Fat Joe and Cam'ron, both of whom he suggested he "wasted too much time arguing" with. "There’s other guys like Jada[kiss], we cleared it up easier. But we wasted time because it was just the competitive nature," he said.
