Kim Kardashian Now Makes SKIMS For Your Face

Kim Kardashian is expanding her shapewear universe to skincare-adjacent territory with a new sleep-time accessory under Skims.

According to a recent Instagram post, the brand just introduced The Ultimate Face, a $48 wrap designed to “suck in your cheeks” and shape your jaw while you sleep.

Skims says the wrap is made with its signature sculpting fabric and “infused with collagen yarns for ultra-soft overnight jaw support.”

Early reactions on Instagram show heavy curiosity. Users asked practical questions like “Does this help with forward head posture?” and “what are the benefits?”

Others joked about affordability compared to cosmetic procedures, with one commenter quipping, “Because we all can’t afford face lifts,” and another wondering if Kris Jenner (herself no stranger to going under the knife) tested the product first.

Not everyone is convinced; skeptics called the concept “weird” and posted, “We’re not going to make it, are we? Humans I mean.”

Other comments, however, were clear that the absurdity had reached new levels.

"What in the Hannibal is this?" wrote one commenter, seemingly referencing the infamous Hannibal Lecter from The Silence of the Lambs.

The Ultimate Face follows a run of headline-grabbing releases from Kardashian’s label.

In early June, Skims rolled out The Ultimate Hip, $108 shorts featuring built-in hip pads “for anyone looking to add some width to their silhouette.” The brand pitched it as a fast track to an hourglass look, writing, “Get the iconic SKIMS hourglass silhouette in seconds with our newest hip-enhancing innovation.”

Before that, according to Page Six, Skims launched the Ultimate Butt Enhancing line—padded shorts, leggings, and bodysuits promoted with a campaign starring Kardashian as a playful “Fairy Butt Mother.” The pitch promised to “magically make your dream butt appear (no squats required).” The company also made waves at the top of the year with a push-up bra designed with faux nipple piercings.