The Weeknd's 'Hurry Up Tomorrow' Bombs at Box Office, 'Final Destination: Bloodlines' Is a Success

The Weeknd’s Hurry Up Tomorrow bombed, but Final Destination Bloodlines has already become a box office success.

Hurry Up Tomorrow opened this weekend with just $3.3 million, landing a sixth-place spot at the box office. Meanwhile, Final Destination Bloodlines easily earned the franchise’s biggest debut, notching $51 million in its opening week.

The previous biggest film in the series was the fourth installation, The Final Destination, that dropped in 2009.

Hurry Up Tomorrow, meanwhile, couldn’t escape the terrible reviews: It earned just 14% on Rotten Tomatoes and a C- grade on CinemaScore.

When the film’s co-star Jenna Ortega appeared at CinemaCon in March, she said that the film is “hard to describe” after the reveal of its trailer.

“I haven’t seen a movie quite like it. It’s very soulful,” she said. “It feels more like an experience, and when you go into it with that mentality, it makes sense.”

In the film, the Weeknd, real name Abel Tesfaye, plays a fictionalized version of himself who’s managed by Lee (played by Barry Keoghan). Ortega plays Amina — a woman that the Weeknd is romantically involved with.

In November, when the film was announced, Lionsgate’s chairman Adam Forelson expressed his excitement for the film’s release (the company has worldwide theatrical distribution rights to it).

“Abel is a visionary whose art cannot be confined by any single medium,” Fogelson said at the time. “With ‘Hurry Up Tomorrow,’ in partnership with Trey, his musical universe expands onto the big screen with a psychological thriller that will usher in a new cinematic experience for fans. We are thrilled to be bringing it to audiences worldwide.”

Earlier this year, the Weeknd expressed what he believed Hurry Up Tomorrow means (since it’s also the name of the climax of his trilogy of studio albums following After Hours and Dawn FM).

“I look in the mirror and feel both old and new, stuck in limbo and unable to move,” he wrote. “I still haven’t faced myself.”