Y/Project Officially Closes After 14 Years

The French brand experienced a number of setbacks in the last year, including its co-founder, Gilles Elalouf passing away in June.

Complex

January 9, 2025

A diverse group of people posed together in a studio, wearing various styles of clothing. The image is labeled "Y/Project."

Y/Project via Instagram

Y/Project is ceasing operations.

The French brand took to Instagram on Thursday to make the announcement.

“It is with great gratitude and sadness that the Y/Project team announces we will be officially closing the brand after 14 incredible years,” the statement said. “We could not have achieved such success without the unwavering support of our Y/P partners, collaborators, and fans and we cannot extend enough thanks to you all for your unwavering dedication throughout the years.”

The caption also gave a shout-out to Glenn Martens, who previously served as the brand’s creative director, CEO Pascal Conte-Jodra, and co-founders Gilles Elalouf and Yohan Serfaty.

Y/Project has endured several ups and downs over the last year. Last February, the brand canceled its Fall/Winter 2024 runway show due to “uncertain times,” per Highsnobiety. Then, in June, Elalouf passed away at 58 years old.

A few months later, in September, Martens stepped down after serving as creative director for 11 years. The Belgian designer has been Diesel’s creative director since 2020.