Rhude and Pirelli's New Capsule Collection Aims to Merge 'Heritage and Precision'

Rhuigi Villaseñor’s Rhude, now a decade into its journey, has partnered with Milan-based tire manufacturer Pirelli for a new collection.

The capsule, launching today exclusively through Rhude’s official site, finds Villaseñor and company zeroing in on the very definition of the word “champion,” which the designer notes is a concept applicable to all walks of life.

“The collection is a celebration of two companies joining forces to define the meaning of a champion,” Villaseñor said in a press release. “To strive to be the best… what it means to achieve your dreams and be the 1st at whatever your heart desires. RHUDE and PIRELLI partnership encompasses the meaning of excellence and always striving to be your very best — whatever the race is."

Below, see select items from the 13-piece collection being modeled in Roman Koval-shot lookbook photos. The partnership is the first between Rhude and Pirelli, with press notes underscoring a shared desire to merge “heritage and precision,” not to mention an aim on Rhude’s part to further strengthen its ties to the world of motorsports.