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Idea Generation

Angelo Baque on Leaving Supreme to Found Awake NY: “I Had to Work Harder”

At ComplexCon 2024 in Las Vegas, we sat down with Angelo Baque, the founder of streetwear brand Awake, for a special live taping of IDEA GENERATION. Because so much of Angelo’s story involves the lessons he learned finding his own financial footing, Chase Freedom Rise, a card for people looking to establish credit, was the perfect partner to bring the episode to life. From mismanaging money early on, to learning the books as Brand Director at Supreme, to taking on investors while launching Awake NY… here’s how a kid from Queens became a streetwear giant... and it all started with one idea. IDEA GENERATION is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow. Follow IDEA GENERATION on Instagram: https://www.instagram.com/ideageneration/ Subscribe to IDEA GENERATION’s The Spark Newsletter for creative entrepreneurs: https://ideageneration.substack.com/