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Complex's

Idea Generation

December 31, 2024

Yoon Ahn on Jewelry Design, Building Ambush, and Collaborating with Nike

Designer and Creative Director Yoon Ahn takes us on a journey from studying graphic design at Boston University, to meeting Verbal and launching the wildly successful jewelry brand, Ambush. In this episode, Ahn sits down with Noah Callahan-Bever to discuss how her first pieces of jewelry turned into visions of a fashion platform, and how she developed a process for her creativity. This led to Ahn collaborating with Nike and creating iconic looks for tennis star Naomi Osaka.

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Idea Generation
Idea Generation
Ideas are the global currency of the 21st century. But how do you come up with one? How do you execute it? How do you operationalize that process and replicate it again and again? We are Creatives, Innovators and Entrepreneurs on a quest to answer these questions and develop a blueprint to success in the creative space for generations to come. Idea Generation is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow. And in no coincidence, the brand about creative entrepreneurship is itself an independent exercise in creative entrepreneurship. We’ve got a whole slate of exciting new products cooking, but kindly enjoy our first salvo for now! And please, if you’ve ever had a big idea or dreamed of building a business on the back of your creativity, join us on this ride. Welcome to IDEA GENERATION.